NEBO
Throughout history, people have struggled through the dark with torches and weak lights. Now drop a NEBO flashlight into the picture. That contrast shows that the need for reliable light has always been there, the technology just hadn’t caught up. By reimagining history with better lighting, this idea shows that NEBO is the kind of flashlight people have always needed, in any era.
Don’t live in the dark ages. Choose NEBO and experience the flashlight of the future.
Light up the dark ages.
OUT-OF-HOME
ACTIVATION
On Friday, December 12th at 12pm, the brand NEBO—known for its LED flashlights—is hosting a one-day-only event at the Smithsonian Museum of Natural History. The event will showcase different short scenes throughout history, but with a twist. What if Julius Caesar’s assassins had a NEBO flashlight? What if Paul Revere did, as he warned patriots that the British were coming? What about soldiers during the French Revolution? This live reenactment places NEBO’s Slyde King 4k flashlight right into these iconic moments in history, showing just how different things would have been. As a way to draw in viewers, NEBO is giving the first 100 attendees branded swag brags—each bag including a BOGO 50% coupon and a NEBO flashlight keychain.
ARTICLE WRITE-UP
NEBO’s “Light Up the Dark Ages campaign launched on November 21st, using social media, LED billboards, and traditional print advertisements to promote its powerful Slyde 4k flashlight. With the live event, NEBO shows audiences how revolutionary this tool really is. With 4000 lumens of LED light and customizable features, this truly is the flashlight of the future.
SOCIAL
Post caption:
Can you guess who is holding the Slyde King 4K? This powerful tool would have made any era of history brighter. Leave your guess in the comments below!
Story caption:
Were you bright enough? The historical figure was scientist and founding father Benjamin Franklin! If Ben Franklin had a NEBO flashlight, who knows where we would be today?
Copywriting: Chloe Cronkright Art Direction: Ally Stallsmith