ICELANDIC TOURIST BOARD
Other countries may have sights to see and places to explore, but compared to Iceland, they are just not that impressive. Iceland’s immaculate views make all other countries and their ‘tourist traps’ look inferior.
Because let’s get real: nowhere compares to Iceland.
Nowhere does it like Iceland.
For out-of home, we want to emphasize the unmatched beauty of Iceland by strategically placing advertisements near tourist attractions, both in the United States and Europe. Our goal with out-of-home is to make people wish they were in Iceland while visiting other places, which matches our strategy of positioning Iceland against and above other more popular travel locations.
OUT-OF-HOME
ACTIVATION
We’ve teamed up with Lush⎯ a beauty brand that specializes in fresh handmade cosmetics⎯ to take Iceland international. Lush is known for being a clean, eco-friendly brand with a focus on all-natural ingredients. We’ve created a product that lets people experience the wonders of Iceland without leaving their home⎯ the Icelandic Mud Mask, crafted from the Silica-rich mud of the Blue Lagoon.
If you can’t go to Iceland, we will bring it to you.
Because nowhere does it like Iceland and everyone, everywhere deserves to experience it.
SOCIAL
Copywriting: Caitlyn Kulczycki and Lauren Eschowsky
Art Direction: Ally Stallsmith