NASOYA ORGANIC TOFU

When people think about tofu, there are certain negative associations that come to mind--- greasy, slimy, pale, etc. What they fail to realize is that the meat products they consume everyday share the same characteristics prior to cooking. But with proper preparation, they become delicious, just like tofu. Nasoya Organic Tofu not only acts as a flavor chameleon, blending with any cuisine seamlessly, but also serves as a nutritious addition to any meal, even more so than animal proteins.

Opt for Nasoya Tofu— the preferred protein.

The preferred protein.

PRINT

OUT-OF-HOME

ACTIVATION

The Preferred Protein plant-based food truck, powered by Nasoya Organic Tofu, is coming soon to a city near you. You’ll experience tofu like you’ve never seen it before, with tofu-twists on your favorite meat-central meals, including but certainly not limited to, Tofurgers, Tofuna Salad Sandwiches, and the Sloppy Joe-Fu.

CUBESMART
ICELAND

SOCIAL

Copywriting: Caitlyn Kulczycki and Lauren Eschowsky

Art Direction: Ally Stallsmith